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Augmented Reality Could Help Both Businesses and Individuals Make That Next Big Leap

To start with, let's make the distinction between Virtual Reality (VR) and Augmented Reality (AR) clear. Unlike VR, AR offers its viewers graphical and/or textual content supplementing the real, physical immediate environment rather than creating a totally new environment, like VR.
AR opens up interesting possibilities for business applications in the areas of marketing, training, HR, product design, maintenance and several others. Below, we check out some of these possibilities.
AR could help make life easier for customer-facing staff, typically those working in retail. For example, sales assistants at make-up counters could use AR to visualize and promote cosmetics that would look best on a particular customer. Not only can the sales assistant see how the customer will look like wearing different kinds of cosmetics, he or she could simultaneously get real-time guidance on how best to apply it.
In the healthcare industry, AR could help a medical practitioner capture certain symptoms…

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